Hall of Fame: 50 Proven Direct Mail & Direct Response Ad Examples from Top American Writers & Artists - Boost Sales with High-Converting Marketing Strategies for Ecommerce & Small Businesses

A part of the AWAI copywriting program, is a "must have" for anyone interested in copywriting. It features both famous, and not-so-famous advertisements, from the past 50-60 years. All of these ads were successful ads, not in the sense that they were creative and entertaining (although some of them definitely are), but in the sense that they led to sales for the subject of each ad. Some are extremely long direct mail ads, others short single page ads, but all were successful. And all copywriters can learn from these ads. John Forde's comments sprinkled throughout the ads are short and succinct, allowing the reader to focus on the ad, rather than be distracted by the editor's commentary.