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Previous page Claus Pohl, a brilliant chemist, started Bio-Groom in 1971 with the goal of creating mild pet hygiene products that were safe for pets and the environment. At the time these products were extremely harsh, so Claus created the first naturally mild shampoo on the market and named it Bio-Groom. Today, over 50 years later, we are still family owned and operated and proud to continue innovating and manufacturing natural, gentle pet grooming products. View Bio-Groom Favorites! Natural, Human-Grade Ingredients All our products are manufactured from the finest, natural, human-grade ingredients. Our products are of such high quality that us humans could safely use them. Transparent Labeling Over-the-counter pet products are not regulated in the US and many of our competitors don’t put the full ingredient list on their products. We label each of our products as if they were human-regulated items: with a complete list of ingredients in the form of INCI names. Cruelty Free & Kind to Our Planet Every product is developed and manufactured without any experimentation on animals. The natural cleansers we use in our products are derived from regrowable and 100% green sources of corn, coconut, or palm kernel oils. Your Pet Deserves the Best Gentle Ingredients All Bio-Groom products are free of parabens, dyes, soap, artificial thickeners, and harsh chemicals. Every product is also pH-balanced and free of common allergens. We’ve designed our products to clean effortlessly without stripping natural protective oils from the skin and coat. Options for Every Pet If your pet is extra sensitive, we also offer products that contain no sulfate, alcohol, or perfumes. There are also a number of Bio-Groom products that are tear-free. Safe and Effective Each product in every category line, from Shampoos & Conditioners to Flea & Tick and Wellness & Finishers, is safe and effective. Bio-Groom for the love of your pet and the planet, nothing but the best! Don't Just Groom - Bio-Groom! Ingenuity We listen to our consumers and develop all our products for specific purposes. Each product is targeted to address specific issues about your pet’s coat and skin care needs. Quality Control Our chemistry staff and on-site laboratory provides us with the unique ability to create new products while maintaining uncompromising product consistency. Since we began in 1971, we have remained true to the high standards that launched the product line then and make the same commitment today. Made in the USA The entire line of quality Bio-Groom products are proudly made in the USA. We consider it an integral part of our heritage and a privilege to claim that all our products are made in the USA! Something for Every Pet Next page
USE: Super White is a mild, high quality natural shampoo specifically made for white and light-colored coats. Our shampoo will leave your dog’s coat clean, smooth, and easy to manage, while our Special Pearlescent Brightener adds brilliance and sparkle.
SAFE and CRUELTY FREE: Bio-Groom Super White shampoo is free of parabens and dyes, cruelty free and soap free, and safe to use with topical flea and tick treatments. Recommended by top breeders and professional groomers worldwide.
ECOFRIENDLY and GENTLE: Our Natural Cleansers are derived from regrowable and 100% biodegradable sources of Coconut Oil. Our coat brightener shampoo helps prevent dryness, and the Soy Protein gives strength and body to your pup’s coat.
LUXURIOUS and LONG LASTING: Super White shampoo works to a luxurious fast lather that rinses out quickly, leaving the coat with a fresh, clean smell. Super White may be diluted with up to 8 parts of water.
DIRECTIONS: Wet the coat with warm water. Apply Super White Shampoo and work well through the coat while avoiding contact with eyes. Rinse. For best results shampoo and rinse again, then dry and groom as usual.