Super Bowl Commercials: How Ads Won the Game | Best Super Bowl Ads Analysis & Marketing Strategies | Perfect for Marketing Professionals & Football Fans

As a former Adweek Magazine suppliment publisher, I can say without a doubt that if you have any interest in television advertising, commercials, and their results-or even just heading down a nostalgia path, this book is the greatest book ever published on it's subject.Inside it's pages are filled with full color photographs of the most important television spots in the past 20 years.But even more important, Ms. Kanner's insightful writing gives us the inside stories of how these spots were created and what happened when they were aired. The background and inside information she's uncovered is invaluable for anyone interested in this field.If you want to own one book on television advertising, this is the new bible!